Identify Target Audience
➡ Research and analyze target market demographics and behaviors
➡ Determine key characteristics of ideal customer
Set Goals and Objectives
➡ Define specific, measurable goals
➡ Determine key performance indicators (KPIs) to track
Create a Content Plan
➡ Develop a Content Calendar
➡ Identify target keywords
Choose Marketing Channels
➡ Identify the most effective channels
➡ Allocate budget & resources accordingly
Implement & Execute the Plan
➡ Create and publish the content on the chosen channels
➡ Monitor and analyze the results using the established KPIs
Review and Optimize
➡ Regularly review & analyze the results of the campaign
➡ Identify areas for improvement & optimize the strategy